Culture Jam: How to Reverse America's Suicidal Consumer Binge And Why We Must by Kalle Lasn.
America is no longer a country but a multimillion -dollar brand, says Kalle Lasn and his
fellow "culture jammers". The founder of Adbuster magazine, Lasn aims to stop the
branding of America by changing the way information flows; the way institutions wield
power; the way television stations are run; and the way the food, fashion, automobile,
sports, music, and culture industries set agendas. With a courageous and compelling
voice, Lasn deconstructs the advertising culture and our fixation on icons and brand
names. And he shows how to organize resistance against the power trust that manages
the brands by "uncooling" consumer items, by "demarketing" fashions and celebrities, and
by breaking the "media trance" of our TV-addicted age.
A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the
most significant social movement of the early twenty-first century -- a movement that
can change the world and the way we think and live.