A 'Call for Contributions' on the topic of
'PERSPECTIVES ON CORPORATE CITIZENSHIP:
CONTEXT, CONTENT AND PROCESSES'
Greenleaf Publishing invites contributions for a special issue of
TGreener Management International (GMI)U on corporate citizenship and a
new book: 'Perspectives on Corporate Citizenship: Context, Content and
Processes', to be Edited by J rg Andriof and Malcolm McIntosh.
Rationale
In today's society successful companies are those that recognise that
they have responsibilities to a range of stakeholders that go beyond
compliance with the law. If in the past the focus was on enhancing
shareholder value, now it is on engaging stakeholders for long-term
value creation. This does not mean that shareholders are not important,
or that profitability is not vital to business success, but that in
order to survive and be profitable a company must engage with a range of
stakeholders whose views on the company's success may vary greatly. If
in the past corporate social responsibility was simply seen as
profitability plus compliance plus philanthropy, now responsible
corporate citizenship means companies being more aware of and
understanding the societies in which they operate. Companies are faced
with the challenge of reporting on the company's social and
environmental impact alongside the financial performance. This means
senior executives and managers being able to deal with a wide range of
issues including greater accountability, human rights abuses,
sustainability strategies, corporate governance codes, workplace ethics,
stakeholder consultation and management. The aim and scope of the
special issue of GMI and the book is to help capture and distil these
and other emerging corporate citizenship perspectives in terms of
content, context, and processes, in one concise volume.
Coverage
Perspectives on corporate citizenship covers a spectrum of topics.
Contributions are invited which address areas including, but not limited
to:
* Defining Corporate Citizenship
* Stakeholder Partnerships
* Social Responsibility Decision Making
* Leadership for Corporate Citizenship
* New Social Partnerships
* Accountability Standards
* New Governance Mechanisms
* Indicators for Social, Ethical and Environmental Performance
* New Economics of Sustainable Development
* Business and Human Rights
* History of Corporate Social Responsibility and Corporate Citizenship
* Corporate Citizenship and Sustainable Development
* Social Risk Management
* Stakeholder Dialogue
* Ethics and Stakeholder Management
* Market and Non-Market Drivers for Corporate Citizenship
* Strategies for Corporate Citizenship
* Reputation, Image and Identity
* Social Issues in Management
* Globalization
* Social Responsibility and Financial Markets
* Benchmarks for Corporate Citizenship
* Culture and Corporate Citizenship
Structure
Articles in the journal and the book will appear under four headings:
(1) The evolution, context and concept of corporate citizenship; (2)
governance and leadership; (3) stakeholder engagement; and (4) social
and ethical accountability.
Projected Audience
The journal and the book aim to aid managers, students, researchers,
government, NGO representatives and consultants in understanding the
principles, various issues, and concepts of corporate citizenship.
Further, the publications will provide the reader with interdisciplinary
perspectives from various parts of the world on state-of-the-art and
future practice in corporate social responsibility and social risk
management. The special issue of GMI and the book is expected to
incorporate a mixture of case studies, empirical, and applied
theoretical work.
Contributions
Academics submitting material should clearly state how the theory and
concepts developed in their work influences managerial practice. Given
the practical nature of this book we encourage contributions from
practitioners in businesses, NGOs and governments, as well as academics.
Papers should be between 4000-6000 words in length. Case studies should
be 2500-4000 words in length. The paper submissions should follow
editorial guidelines, which can be obtained from Greenleaf Publishing.
Schedule
Abstracts of 300-400 words should be sent to the Editors prior to March
15, 2000. These should ideally be sent as e-mail attachments.
Contributors whose abstracts are felt appropriate for the project will
be invited to submit full papers by June 30, 2000. Any required
revisions should be completed by October 1, 2000.
It is intended that the special issue of GMI on Corporate Citizenship
will be published in November, 2000 and the book in December, 2000.
* Abstract Submission Deadline to Editor: March 15, 2000
* Contributors Informed of Acceptance Decision: April 15, 2000
* Full Paper Submissions: June 30, 2000
* Revision Requests Sent to Contributors: August 15, 2000
* Final Papers Deadline: October 1, 2000.
For further information or to discuss ideas for contributions, please
contact the Guest Editors:
J rg Andriof and Malcolm McIntosh
Corporate Citizenship Unit
Centre for Creativity, Strategy and Change
Warwick Business School
University of Warwick
Coventry, CV4 7AL
Great Britain
Tel: +44 24 7652 3918
Fax: +44 24 7652 4393 or 3719
E-mail: [email protected] and [email protected]
Web: http://www.wbs.warwick.ac.uk/ccu
Contribution Guidelines can be obtained from:
Samantha Self
Greenleaf Publishing
Aizlewood Business Centre,
Aizlewood's Mill,
Sheffield S3 8GG
UK
Tel: +44 (0)114 282 3475
Fax: +44 (0)114 282 3476
e-mail: [email protected]
http://www.greenleaf-publishing.com
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