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Growing Pains
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Source: The Industry Standard
July 10, 2000
Growing Pains
Across the country explosive Internet growth is producing evictions, traffic snarls
and other woes of daily life. What's a dot-com to do?
By Rob Waters
After three straight years of spectacular
growth, America Online's three buildings in
Fairfax County, Va., were so crammed with
young workers that company officials
worried about visits from the fire marshal.
"We had people sitting out in hallways,"
remembers Faith Denault, AOL's vice
president of facilities and business
services. Denault scoured northern Virginia
for space and soon settled on a 154-acre
tract of land in rural Loudoun County to
build its sprawling headquarters that now
includes five "creative centers," hundreds
of servers and more than 3,000 employees.
AOL's move in 1996, as well as cheap land,
tax breaks and the proximity to a new toll
road and Dulles International Airport, was
enough to trigger an explosion of growth in
the county, from 124 high-tech firms to
294 today.
"You have here now a density of people in
the communications, dot-com or Internet
space," says David Kunkel, PSINet's vice
chairman. "It's a wonderful place to do
business. This is one of the economic boom
stories of the late 20th and early 21st
centuries."
But the residents of Loudoun County are
not so thrilled about the impact of the
high-tech invasion. Endless traffic snarls
the roads and a slew of new roadside strip
malls and matching subdivisions is rapidly
turning this charming and historic area into
an overbuilt eyesore. "We're bringing
people in at such a rate that we cannot
absorb them," says Loudoun County
Supervisor James Burton. "A thousand
people a month are moving in, and
one-third are children. We're building two
or three classrooms a week, and our debt
is piling up like crazy."
The spectacular technology boom is
creating similar growth problems nationwide. In Manhattan, the price
of real estate has surged so high � due in large part to the demand
generated by the dot-com explosion � that 50-year-old sewing
factories are being forced out of their homes in the historic Garment
District.
The pace of change � and evictions � is even swifter in San
Francisco. Internet companies are spilling out of their first homes in
the South of Market area and setting up shop in other neighborhoods.
The result has been huge rent increases for commercial space and
housing and the large-scale displacement of small businesses and
low-income residents.
Addressing these growth issues is not high on the agenda of many
Internet firms. But perhaps it should be, considering the growing
backlash against dot-coms in at least a few places. In San Francisco,
residents in one neighborhood have protested in the streets �
targeting Net companies as the enemy. "It's time to declare war on
the dot-coms," wrote Juan Gonzales, editor of El Tecolote, a
neighborhood newspaper. "With each passing week, the dot-com
invasion of our community is escalating by leaps and bounds." And in
Loudoun County, a grassroots group called Voters to Stop Sprawl led
a campaign that radically changed the composition of the board of
supervisors, electing a new crop of "smart growth" politicians.
Some firms like Bigstep.com, whose occupancy of offices in a San
Francisco building led to the eviction of nonprofit groups, are trying
to sooth neighborhood tensions in the form of internship programs
and philanthropy. But to date, government officials and business
leaders have not spent a lot of time thinking about how best to
integrate the booming Internet Economy into local communities.
Governments have been more concerned with attracting companies
with tax breaks, zoning exemptions and other favors. And companies
have focused on finding the best deal in places where they can
attract employees, leaving the growth problems to the planners and
politicians.
But that may be changing as Internet firms realize that they, too, are
victims of sprawl. Recruitment becomes more difficult and employees
have a harder time getting to work, among other problems. Already,
traffic congestion in Loudoun County has prompted Internet firms to
push for more highway construction so employees can get to work on
time. And AOL's Denault sits on the Dulles area transportation
authority board, which is wrestling with how to ease the traffic
problem and whether to push for a rail link to the Dulles Airport.
"The county let sprawl happen, and now they are paying the price for
it," says AOL's Denault. "The slow-growthers on the new board of
supervisors are concerned about the need for infrastructure for all
this new growth in the county. We feel we are contributing
significantly," she adds, by building roads, contributing to fire safety
and participating in the political process.
Thanks in part to the Internet, Loudoun is
the third-fastest-growing county in the
nation, with a population that has
ballooned from 86,000 in 1990 to 172,000
this year. The number of approved but
as-yet unbuilt homes in Loudoun now
stands at 50,000.
It is no small irony that such a rapid pace
of change has occurred in one of the
oldest and most historic parts of the
United States. The Loudoun area gave
birth to many of colonial America's most
important revolutionary thinkers and four of
our first five presidents. Later during the
Civil War, it would turn into a blood-soaked
killing field.
Loudoun is not only historic, it's also �
when you're away from the subdivisions
and strip malls � incredibly beautiful. The
county sits in the heart of the Piedmont
region that stretches across northern
Virginia at the foot of the Blue Ridge
Mountains. The heritage and beauty of this
county makes the high-tech-inspired
development now under way all the more
troublesome to many activists, such as Joe
Maio, a retired computer engineer for the
IRS. "This is one of my
favorite views in Loudoun
County," says Maio,
pointing to a panorama
of gently rolling hills,
acres of trees and a
pond. "What developers
can do here is take this
land and subdivide it into
lots as small as 3 acres and destroy this
view."
In Leesburg, Loudoun's county seat, a
historic downtown of wonderfully preserved 18th century brick
buildings has shrunk to an area of a few square blocks, surrounded by
a sea of sprawl. On the city's perimeter, where the Dulles toll road
comes to an end, a huge gas station, fast-food joints, chain
restaurants and a new outlet mall cater to the families of the
dot-com crowd. "The growth of retail is driven by the high-income,
high-tech workers that live here," says John Henry King, Leesburg's
chief of economic development. "That's been the magnet that's pulled
the retail development this way."
Pam McMurray, a California transplant who operates the Norris House
Inn in an historic downtown building, says she's seen it all before.
"We're from Orange County, and it's like deja vu all over again � the
loss of open space, the sprawl, the congestion. I hate what's
happening in and around Leesburg," she complains. "Northern Virginia
is the cradle of democracy, and now the sprawl is covering over all of
it."
RED CARPET TREATMENT
Many residents pin the blame on local politicians who have rolled out
the red carpet for developers and high-tech firms. In prior years,
Loudoun's economic development officials had toiled to attract
businesses to the county, often with little success. The residential
population had been increasing � taxing the county's creaky
infrastructure and depleting its budget � without a revenue-producing
industry to support the growth. So when technology and Internet
companies came knocking, Loudoun officials threw open the doors,
offering modest tax breaks, fast-track permitting and a willingness to
rezone land. MCI WorldCom was among the hundreds of high-tech
firms that found Loudoun an attractive place to settle.
In June 1998, after several months of secret negotiations with
county officials, MCI WorldCom announced plans for a massive
500-acre high-tech campus just down the road from America Online.
It would become MCI WorldCom's largest facility and the
headquarters for its Internet subsidiary, UUNet. The company's plans
called for constructing up to 13 buildings to accommodate as many
as 9,000 WorldCom employees, in addition to selling or leasing large
chunks of the site for office, retail and hotel use. At full buildout, as
many as 25,000 employees would be working on-site.
Though MCI WorldCom touted the benefits of its project to the
county, a local planner projected that the development would
generate up to 75,000 daily car trips on Loudoun County roads � a
huge increase. And an analysis of the project's impact on local
finances sounded some surprising warnings. The report, coauthored
by planning consultant Michael Siegel, found that the project would
probably not be the economic savior many had hoped for.
Siegel found that Virginia would benefit handsomely from income
taxes paid by the project's high-salaried workers and the county's
coffers would be enriched to the tune of nearly $7 million a year by
2003. But when he factored in the costs to the county of providing
services to employees who would come to Loudoun to live, the
results were different. "We found it would create a fiscal deficit if
more than about one-third of the employees lived in Loudoun," Siegel
explains. "The county basically had to hope that at least 66 percent
of the workers would choose to commute in from outside. Otherwise,
it would lose money."
In the week following the release of Siegel's analysis, the planning
commission and board of supervisors held public hearings on the
project. A number of citizens voiced concerns and urged the boards
to study the proposal more closely. Joe Maio's wife, Peggy,
representing the Piedmont Environmental Council, expressed fears
that MCI WorldCom's plans would lead to major traffic congestion.
Marcia de Garmo, an activist who had fought against subdivisions,
criticized the board for fast-tracking the proposal and not taking time
for an adequate review.
Despite these concerns, the board voted
unanimously to rezone the project area
and give MCI WorldCom the green light.
Supervisor Burton says he had misgivings
but voted for the rezoning partly for a
reason that didn't get discussed at the
time. He says board members knew from
closed-doors negotiations with company
representatives that an MCI-owned parcel
in Fairfax County, just across the Loudoun
border, was also a potential site for the
project. If the board failed to act quickly
to give MCI WorldCom what it wanted, the
company might build in Fairfax. "Had that
occurred," Burton believes, "we would have
gotten the same number of families moving
in and we would have had to provide
services for them. But we would not have
gotten any of the taxes. We would have
gotten the burden without the benefit."
The Maios and other activists felt ignored
by their elected representatives � on
WorldCom and numerous other projects �
and they were tired of the enormous sway
that land developers held over local and
state politicians. So they took a page from
their county's history as a birthplace of the
American Revolution and launched a revolt
of their own. They formed Voters to Stop
Sprawl, and recruited, endorsed and helped
finance a slate of candidates for the board
of supervisors who committed themselves
to slowing and managing the county's wild
growth.
For nearly one year, activists like Joe Maio
and Marcia de Garmo put in 18-hour days,
hoping to win a few seats on the board.
Instead, they swept eight of nine seats. "I
was absolutely stunned," says de Garmo.
"It was beyond our wildest dreams."
The advocates are calling for end to
uncontrolled growth in which tech firms
and developers build campuses and subdivisions wherever they
please. Instead, Maio and his allies want to slow growth, and cluster
new development around neighborhood services and transportation.
But the fight is far from over. Local governments in Virginia have little
authority not granted by the Statehouse in Richmond, so the
Loudoun board may be unable to make some of the planning and
zoning changes it would like.
So the Loudoun activists and their "smart growth" allies around the
state aim to take their antisprawl agenda to the next state elections.
"I'm signed on until 2003," says Maio. "We hope to take some of the
bad guys and move them out. I think you'll see a very different
Richmond if we're successful."
What does MCI WorldCom think about its impact on Loudoun and the
controversy it generated? Through a UUNet spokeswoman, the
company declined to answer questions. "We love being here in
Loudoun County," says UUNet's Allison Tobin. "But we don't comment
on real estate issues."
NEW YORK CITY: Garment Shops Out,
Dot-Coms In
For 56 years, four generations of the
Cohen family have operated a garment
shop in Manhattan. For the last 28 years,
the family firm, VC Sportswear, has made
its home in an industrial building on
Broadway and Houston. But that will soon
change. "They want to triple the rent from
$10 to $30 per square foot," says manager
Michael Cohen. "We can't afford it. We'd
be out of business if we had to pay $30 a
square foot."
The other garment shops that once filled
the building have left, and Cohen says he
too will be moving soon, leaving the
building to Net-related firms like
Algorithmics, Creative Communications and
Jupiter Communications. The same thing is
happening in industrial areas throughout
Manhattan. The city's Internet boom,
which has created more than 40,000 jobs
since 1997, has sent the vacancy rate on
office and industrial space plummeting and
pushed real estate prices through the roof,
a trend that so far shows little sign of
slowing despite the Nasdaq shakeout. One
result is that traditional industries such as
apparel, printing and light manufacturing,
along with artists who have studios in
industrial spaces, are fleeing to the other
boroughs � if they survive at all.
"A lot of the owners are old guys, and
they're packing it in," says Cohen. "The
sad thing is that 50 to 60 people in each
shop will be out of jobs." VC Sportswear's
lease is up in two years, and Cohen figures
he will probably end up in Long Island City,
Queens or New Jersey.
Alice Rodd O'Rourke, executive director of
trade group New York New Media
Association, isn't surprised by the displacement. It's the law of the
real estate jungle. "There is a fairly immutable rule of real estate and
that is that real estate seeks the highest and best use of itself," she
says. "[The Internet industry] has grown at such a rate that they've
outstripped available Class A real estate, and have had to look in
other areas of town including the Garment District, where landlords
are happy to have these profitable, fast-growing businesses be their
tenants."
DOT-COM WELFARE
Internet companies unable to find offices in the hip Internet
neighborhoods in Manhattan can get a helping hand from the Giuliani
administration's Economic Development Corp. EDC has set up a
high-profile program called Digital NYC: Wired to the World, which will
provide up to $250,000 in matching funds for business development
agencies that work with landlords to set up buildings for Net
companies. The goal is to prevent tech companies from fleeing the
city altogether.
"Manhattan is filled to the gills right now," said EDC spokesperson
MacLean Guthrie. "We're creating a tremendous opportunity for digital
companies to find below-market rates and Internet-ready office
space beyond the traditional boundaries of Silicon Alley." The EDC
sniffs out spaces, and the landlords agree to leases that won't
exceed $20 per square foot in the next three years. So far, the city
has set up tech centers in four locations in Brooklyn and one in
Harlem, with sites in Staten Island, the South Bronx and Long Island
City to come. Guthrie says the dot-coms will move into vacant "raw
industrial space" and won't dislocate other businesses. One of the
projects now under way, HiWay (Harlem Internet Way) 125 is
expected to create 2,500 jobs in the next four years, one-third of
them for local residents. And the garment industry hasn't been
completely forgotten. In Brooklyn, the borough president has set up a
small incubator for garment industry startups. And the EDC offers
financing and tax breaks to manufacturers, including garment firms.
Still, critics argue that the city is bending over backward to help
dot-coms, but not doing enough to help the needle trades in the city.
A study released earlier this year by the Center for an Urban Future,
a New York think tank, said the city had lost 14,500 apparel and
textile manufacturing jobs since 1993, due in part to rising rents. The
study's author, Jonathon Bowles, took New York to task for not doing
more to enforce zoning restrictions designed to protect the garment
industry.
"City Hall's actions suggest it is more willing to go to bat for dot-coms
than garment makers," says Bowles. "The city should be commended
for helping dot-coms find office space, but they also need to make
sure there are safe havens for the manufacturers that the techies
are displacing. There will be no other place for these workers, mostly
immigrants, to get jobs. Not everybody has the skills to get a job in a
dot-com."
SAN FRANCISCO: Old Neighborhoods,
New Companies
San Francisco's Mission district is the place
where raw emotions over dot-com growth
have reached their most fevered pitch.
This large neighborhood has been the
center of the city's Latino community for
the last 50 years. Today, it is ground zero
in an economic and political war over the
future of the city and who gets to live and
work there.
The Mission borders the exploding South of
Market district, the birthplace and center
of the city's Internet industry. The streets
here buzz with Spanish conversation, Latin
music and, lately, the sounds of buildings
getting renovated and milk being steamed
in upscale cafes.
Until a few years ago, the Mission was one
of the last affordable parts of the city. But
rents and real estate sales prices have
soared here too, as well-paid, young
dot-com workers have migrated in,
searching for the funky, edgy ambiance
they are now helping to end. Now firms are
moving into this neighborhood's many
industrial buildings and warehouses.
Dot-coms come to neighborhoods like the
Mission, says Pamela Laurence, director of
corporate communications at Bigstep.com,
a business services site, because "this is
where our employees want to be, in the
non-Financial District part of the city. You
don't see suits walking around here."
But the problem with that, says Calvin
Welch, a longtime San Francisco
community activist, is that "large, intense
office space workforces aren't good
neighbors to residential neighborhoods.
They create traffic and parking problems
and push up rents and real estate prices, gentrifying the
neighborhood in the process."
A SPATE OF EVICTIONS
Just outside an old brown-shingled building that houses the Mission
Neighborhood Center, Mission native Ingrid Mezquita, the center's
associate director, points up and down the block at the two- and
three-story flats that line the street. "I can tell you about six
buildings on this block that were sold recently," she says. "This one
sold" � Mezquita points to a blue-and-white building with scaffolding
around it � "and that one and that one. Who's moving in? Not our
folks. One of our preschool teachers, who was paying $400 a month,
was displaced."
A few blocks away at 17th and
Treat streets, Mezquita stops at
an old industrial building covered
with white paint. "This," she says,
"is what started a war." For several
years, the wall was decorated with
a mural commissioned by the city
and painted by the late Mission
artist Jesus "Chuy" Campusano. But
last year, the building's new
owners painted over the mural
without first discussing it with the city or the community.
The whitewashed mural angered community activists who held
demonstrations, but changes inside the building have been more
telling. This building, and one across the street, had been garment
factories that employed scores of community residents. Today, two
men are unloading office dividers off a truck and leaning them against
the wall of the building. Upstairs, young men and women clad in jeans
work at computer terminals in the offices of AreYouGame.com and
another online gaming site. Down the hall is the building's third
tenant, iQuantic, a benefits consulting firm serving Internet
companies.
An equally dramatic change has taken place in a building a few blocks
away on Mission Street, the district's commercial center. The Bay
View Bank building, the tallest structure in the neighborhood, has
been home to dozens of nonprofit agencies, community businesses
and professional offices, all paying rents as low as 50 cents a square
foot.
Last summer, the building was sold, and tenants soon received
memos that their leases would not be renewed, says Luis Granados,
executive director of Mission Economic Development Association, one
of the former tenants. A few months later, they learned that the new
anchor tenant that would be replacing them in the building would be
an Internet company, Bigstep. "What's happening at the Bay View
Bank building is direct competition between dot-coms and nonprofits,"
he says, sitting in his agency's new office on top of a Mission Street
doughnut shop. We were displaced because we can't compete with
the rents they can pay."
Granados' agency, which assists small businesses in planning and
packaging loans, had little trouble finding a new site. But he is
worried about some of the other tenants. "They're really good at
providing immigration services and child care, but they don't know
about real estate and finding space," he says.
NEW DOT-COM DIGS
The fifth-floor offices of Bigstep are
already occupied and buzzing. The largely
open space is decorated in the company
colors of orange and blue. A sea of
monitors are set up so that most of the
young employees face a stunning view of
the downtown skyline and the San
Francisco Bay.
Bigstep, which assists small businesses in
developing e-commerce, has grown rapidly
since its founding in 1998. Its first home,
says COO John Spottiswood, was in the
Potrero Hill neighborhood, where the
company launched with 45 employees but
soon ran out of space. "We were up to two
people to an 8-foot desk," he recalls. The
company started looking for bigger offices
last summer, he says, concentrating on
Potrero Hill and the Mission "because our
employees lived in these neighborhoods."
The company has since grown to 130
employees and should hit 200 by the end
of the year. At this point, it has taken over
part of the second and seventh floors, and
all of the third, fourth and fifth. The
company also plans to take the ninth floor
when it becomes available, Spottiswood
says.
"We knew it would be sensitive coming to
the Mission," Spottiswood says,
acknowledging that there was some
tension with the departing tenants."That's
probably natural. I think we have pretty
good relations with some of the tenants.
We have done our best to work with the
[owner to assist] folks who haven't found
space. We're trying to be as
accommodating as possible."
Spottiswood is upbeat about what
dot-coms can bring to the Mission.
"Internet businesses moving into the
Mission is probably a good thing for the area, and I think it may take
a while for the community to realize that and for the potential to be
realized," he says. "Businesses that move in can't just bring in
resources, money and jobs, but [they] actually need to be proactive
in bringing those benefits directly to the community, making jobs
available where they can." The company is developing a training
program to assist neighborhood businesses in building Web sites and
will bring in five to 10 local or minority interns this summer in positions
that may lead to jobs.
Granados and other Mission activists say they've heard talk about
jobs before, and they've rarely seen the results. "People talk about
how high tech is a good thing because they're creating jobs," says
Granados. "We say, 'Jobs for whom?' You're bringing in people from
outside who are making $50,000 to $75,000; the median income in
the Mission is about $15,000. What does that mean for people in this
neighborhood? If you're both competing for the same apartment,
guess who's gonna get it?"
SPECIAL DOT-COM EXEMPTION?
The outcome of the battle over San
Francisco's landmark Proposition M, a
growth-control measure, could either slow
or speed up the gentrification of the
Mission and other neighborhoods in the
city. Proposition M limits annual office
development to 1 million square feet. But
Internet companies, facing an extremely
tight real estate market with only a 1.5
percent vacancy rate, argue that the
popular city measure is a major obstacle in
their path to rapid expansion. "The limiting
factor is Proposition M. If it weren't in
place, there would be plenty of space,"
says Dan Cressman, managing director of
Grubb & Ellis, a commercial real estate
brokerage.
San Francisco Supervisor Leslie Katz, a
former VP of Petstore.com, introduced
legislation that would carve out an
exemption from Proposition M for the
construction of new space for Internet
use. It has wide support among dot-coms,
but community activists argue it would
accelerate the dislocation now taking place
in the city's neighborhoods.
However, a deal may now be emerging
from talks among community activists, the
chamber of commerce and dot-com
representatives. The agreement would
trade off some increase in the Proposition
M annual growth limit for guarantees that
would restrict where tech firms could build
� essentially the creation of dot-com-free
zones. "If we lift the cap for these guys,"
says Rene Cazenave, a representative of
the community, "they have to agree that
they will build only in certain areas." The
idea is to steer development away from
neighborhoods and toward downtown and
underdeveloped parts of the city.
SMART GROWTH
The possible San Francisco compromise contains pieces of what some
planners call "smart growth." Concentrating growth in higher density
areas near mass transit can reduce traffic congestion as well as
neighborhood dislocations, though the cost of renting property is
often higher in these areas.
Portland, Ore., is attempting to manage its Internet growth in this
way. Regional planning in the city with the cooperation of dot-coms
has helped preserve the quality of life for employees and residents
alike.
Several years ago, when Intel needed a place to grow, it chose
Portland, in large part because of the area's strong regional planning.
Intel's Portland-area plants currently employ 13,500 workers, more
than the company's workforce in any other state.
"We saw that what was happening in Silicon Valley � the expensive
housing, clogged freeways and long transit times � was going to
inhibit our ability to grow our facilities and to attract and keep
employees. That's our bottom line," says Bill Mackenzie, Intel's
Oregon communications manager. "Oregon had ample land, a good
quality workforce and the high quality of life that we thought would
provide the foundation for a good business climate."
In Loudoun County, "smart growth" advocates argue that the spread
of big high-tech campuses are the root of the problem. "Locating a
bunch of jobs on a campus creates one big origin of jobs and then
those people who hold those jobs have a 45-minute radius to look for
a place to live," says Ed Risse, a planning and development
consultant in Reston, Va. "It is a physical impossibility to serve those
scattered origins and destinations in an effective way. So you end up
with congestion. And people end up being dissatisfied with their
lifestyle."
Risse and others say dot-coms could locate in higher-density areas
like the Ballston-Roswell corridor in Arlington County, Va. Outside
each of the four subway stops in the corridor are a variety of
businesses, including technology firms, and a wide choice of housing
options. Here, says Risse, employees can walk to work and to stores.
As growth issues continue to mount, some high-tech business leaders
are beginning to see the wisdom of avoiding sprawl and other
problems. PSINet's Kunkel attended the University of Virginia 35 years
ago and remembers the area before it was overrun by development.
"There are places where the growth is pure sprawl. In some places it
gets a little ugly," Kunkel says. "Without thoughtful planning, regional
development and a hard look at not developing certain areas, you're
just going to increase the problem. And that's where it's been going
lately."
Rob Waters is a senior editor at WebMD.
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