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Source: Conference Website

Houston Advanced Research Center
4800 Research Forest Drive
The Woodlands, TX 77381

Barbara Peyton, 281-363-7908 [email protected] (HARC)
Marilu Hastings, 281-364-4021 [email protected] (Mitchell Center for Sustainable Development/HARC)

Senge Opens January 29-30 Woodlands Conference

(The Woodlands, TX - Jan.19, 2001) A new "environmentalism" - based on innovation rather than regulation - is emerging, according to business guru Peter Senge.

Senge will open the discussions at The 8th Woodlands Conference, organized by the Houston Advanced Research Center. Senge will be joined by other management experts and business executives as they explore why more and more companies are seeing sustainability as a competitive opportunity that must be integrated into business strategy.

Held January 29 and 30 in The Woodlands, Texas, the conference was developed for business people wanting to learn from executives who have had successes in implementing sustainability programs in their companies as well as from leading thinkers on corporate change and strategy.

Senge, author of The Fifth Discipline, co-author of The Dance of Change, and, more recently, Schools that Learn, is part of a growing number of experts who have found that balancing economic prosperity with natural resource conservation and social interests has its rewards.

"This conference will be different from others on the topic," said Marilu Hastings, Conference Director. "We are past the point where we need to convince companies that this is the right thing to do. Instead, we will focus on the tools and strategies needed to make sustainability work. And, we will look at specific cases where companies have begun successful programs."

Other speakers include Paul Hawken, author of Natural Capitalism; Stuart Hart, an expert on strategy, innovation and change; and Robert Kates from the U.S. National Academy of Sciences, who will explore the business case for sustainability.

Discussing their own experiences in pursuing sustainability from a corporate perspective are Ray Anderson, Interface; Bernard Bulkin, BP Amoco; Anita Burke, Royal Dutch/Shell; Pogo Davis, Conoco; Gerry Manwell, Suncor Energy Inc; Gary Mayo, Visteon Automotive Systems; Tony Reese, Harley-Davidson; and Karl Schmidt, Johnson & Johnson.

Leading discussions on how to implement sustainability are Deborah Dougherty, Rutgers University; Andrea Larson, University of Virginia; Sanjay Sharma, St Mary's University; Frances Westley, McGill University; David Wheeler, York University; and Harrie Vredenburg, University of Calgary.

Other conference highlights include:

* Presentation of the 2001 George and Cynthia Mitchell International Prize for Sustainable Development to Ray C. Anderson, founder, chairman and CEO of Interface, Inc. Anderson's approaches to attaining sustainability have led to numerous innovations as well as awards and the distinction of "Green CEO" by Fortune Magazine (May 24, l999).

* Presentation of the 2001 Mitchell Young Scholar Awards to: Panagiotis Karamanos (Duke University); Mark B. Milstein (University of North Carolina- Chapel Hill); Jem Bendell (University of Bristol, UK); Vesela Veleva (University of Massachusetts - Lowell); Frank Wijen (Tilburg University, The Netherlands); Hilary Bradbury (Case Western Reserve University); Marlo Raynolds (Pembina Institute for Appropriate Development, Canada): Jason D. Chilvers and Justin J. Keeble (joint proposal; University College London, and Arthur D. Little, UK); Nosiku Sipilanymbe (Royal Institute of Technology, Sweden); Monica L. Kearns and Andrea C. Ramage (joint proposal; National Conference of State Legislatures, and CH2M HILL, Inc.).

* A reception commemorating the 25th anniversary of the Center for Global Studies at the Houston Advanced Research Center and renaming it in honor of its founders, George and Cynthia Mitchell.

The Conference is underwritten by Mitchell Energy & Development Corp., George and Cynthia Mitchell, the National Academy of Sciences, The Turner Foundation, and The Woodlands Foundation. Additional sponsors include Anadarko Petroleum Corporation, Continental Airlines , Hines Interests, Houston Business Journal, Pennzoil-Quaker State, Texaco Group Inc., The George Strake Foundation, and The Woodlands Operating Company, L.P.

Founded in l982, the Houston Advanced Research Center is a not-for-profit, university-linked institution promoting sustainable development through policy studies and technology innovation. HARC's Center for Global Studies, to be renamed the George and Cynthia Mitchell Center for Sustainable Development, conducts research on and informs the public about global issues and policies regarding sustainable development.

The conference will be held at The Woodlands Resort & Conference Center. Additional information and registration are available online at or by calling 281-364- 4008.

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