A new "environmentalism" - based on innovation rather than regulation
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Source: Conference Website
Houston Advanced Research Center
4800 Research Forest Drive
The Woodlands, TX 77381
FOR MORE INFORMATION, CONTACT:
Barbara Peyton, 281-363-7908 [email protected] (HARC)
Hastings, 281-364-4021 [email protected] (Mitchell
Senge Opens January 29-30 Woodlands Conference
(The Woodlands, TX - Jan.19, 2001) A new "environmentalism" -
on innovation rather than regulation - is emerging, according to
business guru Peter Senge.
Senge will open the discussions at The 8th Woodlands
Conference, organized by the Houston Advanced Research Center.
will be joined by other management experts and business
they explore why more and more companies are seeing
a competitive opportunity that must be integrated into business
Held January 29 and 30 in The Woodlands, Texas, the
conference was developed for business people wanting to learn
executives who have had successes in implementing sustainability
programs in their companies as well as from leading thinkers on
corporate change and strategy.
Senge, author of The Fifth Discipline, co-author of The Dance
of Change, and, more recently, Schools that Learn, is part of a
growing number of experts who have found that balancing
prosperity with natural resource conservation and social interests
has its rewards.
"This conference will be different from others on the topic,"
said Marilu Hastings, Conference Director. "We are past the point
where we need to convince companies that this is the right thing to
do. Instead, we will focus on the tools and strategies needed to
sustainability work. And, we will look at specific cases where
companies have begun successful programs."
Other speakers include Paul Hawken, author of Natural
Capitalism; Stuart Hart, an expert on strategy, innovation and
change; and Robert Kates from the U.S. National Academy of
who will explore the business case for sustainability.
Discussing their own experiences in pursuing sustainability
from a corporate perspective are Ray Anderson, Interface; Bernard
Bulkin, BP Amoco; Anita Burke, Royal Dutch/Shell; Pogo Davis,
Gerry Manwell, Suncor Energy Inc; Gary Mayo, Visteon
Systems; Tony Reese, Harley-Davidson; and Karl Schmidt,
Leading discussions on how to implement sustainability are
Deborah Dougherty, Rutgers University; Andrea Larson, University
Virginia; Sanjay Sharma, St Mary's University; Frances Westley,
McGill University; David Wheeler, York University; and Harrie
Vredenburg, University of Calgary.
Other conference highlights include:
* Presentation of the 2001 George and Cynthia Mitchell
Prize for Sustainable Development to Ray C. Anderson, founder,
chairman and CEO of Interface, Inc. Anderson's approaches to
attaining sustainability have led to numerous innovations as well as
awards and the distinction of "Green CEO" by Fortune Magazine
* Presentation of the 2001 Mitchell Young Scholar Awards to:
Panagiotis Karamanos (Duke University); Mark B. Milstein
of North Carolina- Chapel Hill); Jem Bendell (University of Bristol,
UK); Vesela Veleva (University of Massachusetts - Lowell); Frank
Wijen (Tilburg University, The Netherlands); Hilary Bradbury (Case
Western Reserve University); Marlo Raynolds (Pembina Institute for
Appropriate Development, Canada): Jason D. Chilvers and Justin J.
Keeble (joint proposal; University College London, and Arthur D.
Little, UK); Nosiku Sipilanymbe (Royal Institute of Technology,
Sweden); Monica L. Kearns and Andrea C. Ramage (joint proposal;
National Conference of State Legislatures, and CH2M HILL, Inc.).
* A reception commemorating the 25th anniversary of the Center for
Global Studies at the Houston Advanced Research Center and
it in honor of its founders, George and Cynthia Mitchell.
The Conference is underwritten by Mitchell Energy & Development
Corp., George and Cynthia Mitchell, the National Academy of
The Turner Foundation, and The Woodlands Foundation. Additional
sponsors include Anadarko Petroleum Corporation, Continental
, Hines Interests, Houston Business Journal, Pennzoil-Quaker
Texaco Group Inc., The George Strake Foundation, and The
Operating Company, L.P.
Founded in l982, the Houston Advanced Research Center is a
not-for-profit, university-linked institution promoting sustainable
development through policy studies and technology innovation. HARC's
Center for Global Studies, to be renamed the George and Cynthia
Mitchell Center for Sustainable Development, conducts research on
informs the public about global issues and policies regarding
The conference will be held at The Woodlands Resort &
Center. Additional information and registration are available online
at http://www.harc.edu/woodlandsconference/ or by calling 281-364-
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