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1890132128
Global Spin : The Corporate Assault on
Environmentalism
by Sharon Beder
Editorial Reviews
From Book News, Inc.
Examines the way that corporations have used their financial resources and power to counter the
gains made by environmentalists, to reshape public opinion, and to persuade politicians against
increased environmental regulation. Fourteen chapters describe the methods used, including
employing specialized PR firms, artificially created grassroots support for corporate causes,
deterring public involvement, industry-funded research, and getting corporate-based "educational"
materials into schools. The author concludes that these manipulative spin techniques are actually
threatening democracy, and that environmentalists must engage in the task of exposing corporate
myths and methods of manipulation. Book News, Inc.®, Portland, OR
From Booklist
Beder is a professional engineer who heads an environmental education program at the University of
Sydney. She is also the author of two books published in Australia, The Nature of Sustainable
Development (1993) and Toxic Fish and Sewer Surfing (1989). Rather than focus on direct
assaults on the world's environment, Global Spin, which was already published in England last fall,
is a well-documented survey of how corporations attempt to influence public opinion and garner
political support when it comes to environmental issues. Beder reports on massive advertising and
public relations campaigns designed to fight environmental regulations and portray supporters of
restrictions as extremists. She shows how conservative think tanks and some so-called grassroots
organizations with innocuous-sounding names, such as Coalition for Vehicle Choice or Mothers
Opposing Pollution, are funded by companies and industry trade associations, and she uncovers
corporate attempts to influence the media with threats to withdraw advertising. Beder is based in
Australia, but her examples and her perspective are truly global. David Rouse
Reader Reviews
Attention Aaron Oakley, September 14, 2000
Reviewer: apple-a (see more about me) from Melbourne Australia
Re: Greenpeace. Earlier this year Beder released a second edition of Global Spin in which
she asks the question 'Is Greenpeace Selling Out?' This new inclusion, as well as the new
section on the Sydney Olympics, adds to Beder's valuable evaluation of the global
political, social and economic climate. An excellent read!
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2 of 2 people found the following review helpful:
First rate!, July 25, 2000
Reviewer: A reader from Gloucester, Ontario Canada
A first rate unmasking of the continuing corporate assault on democracy. The insidious
manner in which the PR industry undermines truth and the very conditions necessary for
democratic participation reveals these thugs to be the moral equivalents of J. Goebbels.
What these parasites won't do for a buck, will freighten and astound you. One wonders
how these people can look themselves in the mirror. Especially illustrative is Beder's 9th
chapter on Dioxin and the Chlorine Industry's investment in PR. The recent revelations
about Big Tabacco only serves to support the authenticity of Beder's work.
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0 of 11 people found the following review helpful:
Micheal Warby's Review, February 4, 2000
Reviewer: Aaron Oakley (see more about me) from Perth, Western Australia
The following was written by the IPA's Micheal Warby:
GlobalSpin: The Corporate Assault on Environmentalism Sharon Beder, ScribePublications,
Melbourne, 1997, 288 pages.
This is a vile book. It is also a very revealing book. It conveys quite nicely the
self-righteous authoritarianism...
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1 of 14 people found the following review helpful:
A Green-Left academic's warped view of of the Climate Debate, November
22, 1999
Reviewer: Aaron Oakley (see more about me) from Australia
Dr Beder takes the corporations of the world to task for trying to defend themselves
against the global warming juggernaut. While in some cases this is justified, the book
reveals more about Dr Beder's own ideological blind spots than about the nature of the
debate.
While maligning corporations, Beder ignores the machinations of groups such as
Greenpeace, the Pew Charitable trust and other large, wealthy organisations efforts to
hype global warming. Thus, the reader is left with the false impression that the pressure
is all in one (the corporate) direction.
Greenies will love this book, because it will stroke their prejudices while not revealing
what they don't want to hear (ie, the truth about efforts of Greenpeace, etc, to
surrepticiously influence the debate).
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